Exposing the search bar on mobile This content is for members only All · Navigation · Clarity (design) · Usability www.matalan.co.uk · E-Commerce, Fashion +32% searches Case analysis View source
Changing the account page header from ‘Don’t have an account?’ to ‘New customer’ This content is for members only Signup · Headline · Clarity (copy) www.dell.com · Consumer goods, E-Commerce +3% signup Case analysis View source
Changing pagination to infinite scrolling on the listing page This content is for members only Search results page · search · Clarity www.etsy.com · E-Commerce -22% purchases Case analysis View source
Changing a review logo in the header with score 8.5 to another with score 9.5 This content is for members only All · Symbols / Icons · Trust · E-Commerce, Electronics 8% orders Case analysis View source
Adding USP bar below main navigation on mobile This content is for members only All · USP · Anxiety · Motivation · E-Commerce, Electronics · English +22% transactions Case analysis View source
Changing the product images from white background to ‘real world’ background This content is for members only Landingpage · Image · Clarity cleanriver.com · B2B, E-Commerce · English +71% Add to cart clicks Case analysis View source
Changing the hamburger icon to the word ‘menu’ in the mobile navigation This content is for members only All · Navigation · Clarity (copy) www.booking.com · E-Commerce, Travel Insignificant clicks Case analysis View source
Making the mobile top navigation sticky This content is for members only All · Navigation · Ease of use · Usability www.matalan.co.uk · Consumer goods, E-Commerce +5% checkouts Case analysis View source
Changing the visability of the leadbox This content is for members only Home · Layout · Color contrast www.monito.com · Digital products, E-Commerce 50% revenue Case analysis View source
Changing the color of the number of cart items This content is for members only Checkout · Symbols / Icons · Mobile www.fonq.nl · Consumer goods, E-Commerce +2.1% orders Case analysis View source
Changing the mobile top navigation to a fixed bottom navigation This content is for members only All · Navigation · Ease of use · Usability www.matalan.co.uk · Consumer goods, E-Commerce Insignificant orders Case analysis View source
Changing the value proposition on the landing page This content is for members only Landingpage · Redesign · Clarity www.myus.com · Digital products, E-Commerce 1890% revenue Case analysis View source
