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Exposing the search bar on mobile | +32%

Exposing the search bar on mobile

Results 32% increase in searches on mobile 51% increase in searches on tablet This also led to an increase in actual sales. Learnings For an … Continued

All · Navigation · Clarity (design) · Usability
www.matalan.co.uk · E-Commerce, Fashion
+32%
searches
Case analysis
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Changing the account page header from ‘Don’t have an account?’ to ‘New customer’ | +3%

Changing the account page header from ‘Don’t have an account?’ to ‘New customer’

Changing title from ‘Dell Account Sign In | Don’t have an account’ to ‘Returning Dell Customer | New Customer’ increases sign in conversion by 3% with -4% guest checkouts.

Signup · Headline · Clarity (copy)
www.dell.com · E-Commerce, Electronics
+3%
signup
Case analysis
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Changing pagination to infinite scrolling on the listing page | -22%

Changing pagination to infinite scrolling on the listing page

  “We thought that it was obvious that more items, faster was a better experience. There is a lot of web lore out there to … Continued

Search results page · search · Clarity
www.etsy.com · E-Commerce
-22%
purchases
Case analysis
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Changing a review logo in the header with score 8.5 to another with score 9.5 | 8%

Changing a review logo in the header with score 8.5 to another with score 9.5

Results To validate the hypothesis 3 variations were tested: Control A: no reviews in the header Variation B: Both ‘Thuiswinkel Waarborg’ and ‘Webwinkelkeur’ with average … Continued

All · Symbols / Icons · Trust
· E-Commerce, Electronics
8%
orders
Case analysis
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