Exposing the search bar on mobile Results 32% increase in searches on mobile 51% increase in searches on tablet This also led to an increase in actual sales. Learnings For an … Continued All · Navigation · Clarity (design) · Usability www.matalan.co.uk · E-Commerce, Fashion +32% searches Case analysis View source
Changing the account page header from ‘Don’t have an account?’ to ‘New customer’ Changing title from ‘Dell Account Sign In | Don’t have an account’ to ‘Returning Dell Customer | New Customer’ increases sign in conversion by 3% with -4% guest checkouts. Signup · Headline · Clarity (copy) www.dell.com · E-Commerce, Electronics +3% signup Case analysis View source
Changing pagination to infinite scrolling on the listing page “We thought that it was obvious that more items, faster was a better experience. There is a lot of web lore out there to … Continued Search results page · search · Clarity www.etsy.com · E-Commerce -22% purchases Case analysis View source
Changing a review logo in the header with score 8.5 to another with score 9.5 Results To validate the hypothesis 3 variations were tested: Control A: no reviews in the header Variation B: Both ‘Thuiswinkel Waarborg’ and ‘Webwinkelkeur’ with average … Continued All · Symbols / Icons · Trust · E-Commerce, Electronics 8% orders Case analysis View source
Results sorting by ‘Best result’ or ‘lowest price’ Changing the default sort option from ‘Best result’ to ‘Lowest price’ increases conversion with 6.7%. A bit surprisingly the revenue per visit also increased with 15%. Category · Selection · Relevancy www.dell.com · E-Commerce, Electronics · English +7% transactions View source
