Creating a dedicated landingpage with popup 3 different banner landingpages were tested Landingpage · Redesign · Focus · Usability · Marketing, Software (SAAS) +185% signups Case analysis
Animating the landingpage of the ppc campaign Results They test did not show any difference in results. Learnings In this case animation did not help conversions. Head of CRO Duncan Jones concluded: … Continued Landingpage · Animation · Focus www.bidmycar.com.au · Consumer goods Insignificant Case analysis View source
Redesigning the landingpage – less distraction and more focus on the call to action Mouse tracking (AttentionWizzard) showed that there was too much distraction. Landing · Redesign · Ability · Clarity www.credomobile.com · Retail · English 84.00% clicks View source
Removing navigation on landingpage Landingpage · Navigation · Usability · Productivity, Software (SAAS) +100% Signups Case analysis
Adding ‘reasons to subscribe’ to the newsletters signup page Results The variation had much higher conversion (+320%) Test CR Change Significance A 2,7% – – B 11,4% 322% 98% Learnings The improvement is big … Continued Signup · Copy · Clarity (copy) · Persuasion www.aweber.com · Marketing, Software (SAAS) +321% signups Case analysis
Changing the value proposition on the landing page Results The variation was a winner by a landslide: 1890% increase in overall purchases 71% increase in visits to the signup page 2790% increase in … Continued Landingpage · Redesign · Clarity www.myus.com · Digital products, E-Commerce 1890% revenue Case analysis View source
Reducing page load time from 5.0 to 2.8 seconds Results To make page faster the team combined (or removed) JavaScript files and inlined the CSS. The optimized experimental variation shaved 2.2 seconds off the … Continued Landingpage · Speed · Performance · Technology · Foundation, Not for Profit +14% downloads Case analysis
Changing the button text from ‘Try firefox 3’ to ‘Download Now – Free’ Login page · Copy · Clarity (copy) · Persuasion · Foundation, Not for Profit +3% downloads Case analysis