Speeding up the load time from 16 to 3.8 seconds on mobile

Page load time was 16 seconds on the mobile devices.

All · Site speed · Ability
www.primera.nl · Retail · Dutch
+4%
transactions
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Displaying most popular filter options on mobile

Visitor skip the filter and 80% chooses Apple or Samsung. Better display these options immediately

Category · Navigation · Ability · Clarity
www.tele2.nl · x§ · Dutch
19.00%
clicks
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Adding a top link bar to the mobile navigation

While the navigation bar was horizontally scrollable – only the exposed category pages had an increase in pageviews.

Home · · Ability
· Retail · English
+3%
transactions
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Adding a top link bar to the mobile navigation

This store was known for one particular popular product. Adding the top nav helped visitors to discover different flavors

Home · · Ability
· Retail · English
+29%
transactions
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Making the Call to Action button sticky on the mobile product page

2 variations were tested: The ‘slideup CTA box from bottom’ version beat the ‘scroll to CTA’ version.

Product · · Ability
· Retail · English
+6,5%
transactions
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Adding a “Continue to checkout” above the cart items on the mobile cart

Adding the CTA above the cart like on desktop.

Cart · Call to Action · Ability
www.primera.nl · Retail · Dutch
Insignificant
transactions
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Adding a ‘Added to cart’ message on the mobile product page

Adding the message confirms the add to cart action and allows to go to the cart immediately.

Product · Message · Ability · Clarity
www.handyman.nl · Retail · Dutch
+12%
transactions
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