Speeding up the load time from 16 to 3.8 seconds on mobile Page load time was 16 seconds on the mobile devices. All · Site speed · Ability www.primera.nl · Retail · Dutch +4% transactions View source
Adding in line navigation on the mobile homepage Results The conversion rate for mobile grew by 28%. Learnings Showing mobile visitors the main categories – without an extra click – makes it clear … Continued Home · Navigation · Ease of use · Usability www.readers.com · E-Commerce, Home & Living +28% orders
Exposing the search bar on mobile Results 32% increase in searches on mobile 51% increase in searches on tablet This also led to an increase in actual sales. Learnings For an … Continued All · Navigation · Clarity (design) · Usability www.matalan.co.uk · E-Commerce, Fashion +32% searches Case analysis View source
Changing the mobile top navigation to a fixed bottom navigation Results The variation did not beat the control. There was one exception, however – the interaction with the basket icon actually increased in the bottom … Continued All · Navigation · Ease of use · Usability www.matalan.co.uk · Consumer goods, E-Commerce Insignificant orders Case analysis View source
Displaying most popular filter options on mobile Visitor skip the filter and 80% chooses Apple or Samsung. Better display these options immediately Category · Navigation · Ability · Clarity www.tele2.nl · Technology · Dutch +19% clicks Case analysis View source
Adding a top link bar to the mobile navigation While the navigation bar was horizontally scrollable – only the exposed category pages had an increase in pageviews. Home · Navigation · Ability · E-Commerce, Fashion · English +3% transactions Case analysis View source
Adding a “Continue to checkout” above the cart items on the mobile cart Adding the CTA above the cart like on desktop. Cart · Call to Action · www.primera.nl · Retail · Dutch Insignificant transactions Case analysis View source
Changing the hamburger icon of the mobile menu Comparing 4 different types of menu on a responsive site. Home · Navigation · Clarity (design) · Usability · Not for Profit +13% clicks Case analysis
Making the Call to Action button sticky on the mobile product page 2 variations were tested: The ‘slideup CTA box from bottom’ version beat the ‘scroll to CTA’ version. Product · · Ability · Retail · English +6,5% transactions View source
Adding a top link bar to the mobile navigation This store was known for one particular popular product. Adding the top nav helped visitors to discover different flavors Home · · Ability · Retail · English +29% transactions View source
Adding a ‘Added to cart’ message on the mobile product page Adding the message confirms the add to cart action and allows to go to the cart immediately. Product · Message · Ability · Clarity www.handyman.nl · Retail · Dutch +12% transactions View source
Adding the word menu below the hamburger icon on mobile All · Navigation · Clarity www.duifhuizen.nl · Retail · Dutch +6% transactions View source