Your global database with online experiments

Learn from experiments from fellow marketeers to help create better websites


You know it. Your marketing buddies know it. Your boss knows.
Even the hippo on the top floor is telling you.

'Stop guessing what works and start testing!'

There is one problem though...


Unless you are Facebook Googe or Amazon, you don't have enough traffic to get significant test results. There is so much to test and so little traffic. is your experiments database that will give you ideas for experiments. Or you might just implement a concept right away if you lack traffic and time...

The hierarchy of evidence


In science as in conversion optimization, there is a hierarchy of evidence: what really proofs that something works better?

Worst is the expert opinion...

Best is the controlled experiment - a well-executed hypothesis driven AB test.

Case studies are helpfull but no substitute for an AB test.

Share your learnings.

Do you have some experiments to share?
Please share your experience and get free access to the database.


Hey, thanks for your interest in!

My name is Frank Tjin A Ton and I am the founder of

I am an e-commerce specialist and I live with my girlfriend and two kids in the city of Amsterdam.

I cannot walk this journey alone, so please join me and shoot me a mail with your ideas or suggestions.