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Case type: webpages

Removing the € sign before the price on the product page

  Lucardi
+11%
order value

Adding a message about guest checkout below the checkout button (cart page)

  Lucardi
+4%
Transactions

Changing the price formating from $15 to $14.99

  Groove
insigni­ficant

Changing pagination to infinite scrolling on the listing page

  Etsy
-22%
purchases

Changing the benefits list to a customer reviews widget on the product page

  Express Watches
58%
sales

Changing the benefits design on the product page

  Zalora
+12 %
orders

Changing the signup button color: red vs green vs blue

  Groove
insigni­ficant

Changing happy customer logo’s on the homepage

  Groove
insigni­ficant

Changing the signup button text from ‘Sign Up’ to ‘Sign Up Now’

  Groove
insigni­ficant

Increasing the maximum price of the price filter from $300 to $1000

  Airbnb
insigni­ficant

Redesigning the homepage to a long form (including video and new headline)

  Groove
87%
sign ups

Reducing page load time from 5.0 to 2.8 seconds

  Firefox
+14%
downloads
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