Changing the copy to clarify the benefits vs listing the next steps Explaining the benefits (why) of the calendar feature (get bookings that suit you / save time) vs a lengthy list with what can be done (what). Onboarding · Copy · Clarity · Motivation www.booking.com · Travel · English +50% onboardings View source
Removing ‘I want to skip this’ from the popup for the calendar function Many new property owners were skipping the step of setting up their calender (with availability for guests) – on the welcome screen. Onboarding · Call to Action · Distraction www.booking.com · Travel · English +10% onboardings View source
Showing a list of next steps in stead of different actions on the sidebar in the onboarding process New property owners do not need to see competing actions (refer a friend, reduce cancellations, add a promotion). Priority is helping them get their first guests. Onboarding · Copy · Distraction · Relevancy www.booking.com · Travel · English Insignificant support calls View source
Results sorting by ‘Best result’ or ‘lowest price’ Changing the default sort option from ‘Best result’ to ‘Lowest price’ increases conversion with 6.7%. A bit surprisingly the revenue per visit also increased with 15%. Category · Selection · Relevancy www.dell.com · E-Commerce, Electronics · English +7% transactions View source
Making the subheadline more specific From ‘On time, under budget, easy!’ to ‘Your custom designed logo is just 3 clicks away’ Category · · Value proposition www.fiverr.com · +15% Signups View source
Enhancing the search bar on the homepage Centering the search bar and making it the most important call to action. Home · Call to Action · Ability · Clarity www.wallmonkeys.com · Retail · English +500% revenue View source
Removing the Company field in the billing registration form The company field confused people; they filled the bank details causing the credit card validation to fail. Checkout · Form · Clarity www.expedia.com · Travel · English Insignificant revenue View source
Showing “You Save #%” on the category and product pages The savings percentage was clearly overlooked when it was the same number (30%) for all products Category · Price · Clarity · Value proposition · Retail · English Insignificant transactions View source
Adding a top link bar to the mobile navigation This store was known for one particular popular product. Adding the top nav helped visitors to discover different flavors Home · · Ability · Retail · English +29% transactions View source
Adding a customer review widget on the product page Displaying the review widget of “Thuiswinkel” with a good score 9.1 helps conversion. Product · Icons · Anxiety www.parfumswinkel.nl · Retail · Dutch +6% add to cart clicks View source
Showing “You Save #%” on the category and product pages The store had different prices for different products. RPV also increased 2.5% Category · Price · Clarity · Value proposition · Retail · English +2,6% transactions View source
