Adding left side navigation on the homepage Left side navigation insight helps visitors to find their products. Home · Layout · Ability www.primera.nl · Retail · Dutch +15% transactions View source
Change the ‘Guest checkout” button text to “Order fast without account” Change the CTA tekst and put more emphasis on ‘Guest checkout’ then Account creation. Checkout · Layout · Ability www.primera.nl · Retail · Dutch -11% transactions View source
Moving the add to cart button above the fold on the product page Custom product options before or after the add to cart. Product · Layout · Ability www.primera.nl · Retail · Dutch +6% transactions View source
Reduce size of the main banner and move the top selling products above the fold on the homepage Top selling product moved above the fold and only 1 main CTA ‘Shop now’ – of 3 – was left. Home · Layout · draxe.com · Retail · English +26% transactions View source
Speeding up the load time from 16 to 3.8 seconds on mobile Page load time was 16 seconds on the mobile devices. All · Site speed · Ability www.primera.nl · Retail · Dutch +4% transactions View source
Adding copy ‘no extra costs’ to the payment method selection on the checkout Reducing Fear Uncertainy & Doubt by clarifying payment method costs. Checkout · Microcopy · Anxiety · Clarity www.primera.nl · Retail · Dutch +6.6% transactions View source
Adding a “Continue to checkout” above the cart items on the mobile cart Adding the CTA above the cart like on desktop. Cart · Call to Action · Ability www.primera.nl · Retail · Dutch Insignificant transactions View source
Adding a value proposition on the home page The hypothesis was that there was not enough clarity about the proposition. Home · Copy · Clarity · Value proposition www.oaclub.org · Not for Profit · English +25% signups View source
Making the welcome onboarding video from on brand and funny to funny and educational Wistia found their welcome video with Lenny the company dog very engaging – but wanted to test different approaches. Account · Video · Motivation · Relevancy wistia.com · Technology · English +15% signups View source
Changing the headline of the homepage to focus on collaboration Trello tested 11 different headlines to find out what resonates best (collaboration, team, tool, platform) Home · Headline · Motivation · Value proposition trello.com · Technology · English +2% signups View source
Removing the Phone field frome the Free demo sign up form The phone field is an extra hurdle – as people may be afraid to get unsolicited calls. Signup · Form · Anxiety www.insightsquared.com · Technology · English +112% forms filled View source
Change the ‘Guest checkout” button text to “Order fast without account” Change the CTA text and move the Guest checkout button above the Login account Checkout · Layout · Ability www.primera.nl · Retail · Dutch +3,5% transactions View source
