Removing ‘I want to skip this’ from the popup for the calendar function Many new property owners were skipping the step of setting up their calender (with availability for guests) – on the welcome screen. Onboarding · Call to Action · Distraction www.booking.com · Travel · English +10% onboardings View source
Changing the ‘Buy’ button from orrange to red on the product page The color red is associated with happy in the Chinese culture. And also, red triggers the urge to buy. Product · Call to Action · Clarity · Retail · Chinese +40% transactions View source
Enhancing the search bar on the homepage Centering the search bar and making it the most important call to action. Home · Call to Action · Ability · Clarity www.wallmonkeys.com · Retail · English +500% revenue View source
Adding a “Continue to checkout” above the cart items on the mobile cart Adding the CTA above the cart like on desktop. Cart · Call to Action · www.primera.nl · Retail · Dutch Insignificant transactions Case analysis View source
Changing ‘Place order’ to ‘Confirm order” on the checkout Checkout · Call to Action · Anxiety www.condoom-anoniem.nl · Retail · Dutch +12% transactions View source
Move the back in stock alert button above the fold Product · Call to Action · Ability · Clarity www.debijenkorf.nl · Fashion · Dutch +58% clicks Case analysis View source
Adding social login options to the signup form Results The rest ran from June 12-July 12 and 3.4% of the people that visited the login page actually used Facebook or Twitter to log in. Learnings … Continued · Call to Action · Ease of use www.mailchimp.com · Marketing +3.4% revenue Case analysis View source
Adding more white space around the call to action box Adding more white space pushes the the featured Gigs down, and gives more attention to the unique value proposition: a vintage logo from a professional designer, starting at $5. Category · Call to Action · Focus www.fiverr.com · E-Commerce +23% signup View source
Changing the call to action from ‘sign up now’ to ‘show me outfits I’ll love’ Results The ‘Show me outfits I’ll love’ indeed increased clicks on the button by 124%. Learnings The new call to action text is more specific. … Continued Home · Call to Action · Clarity (copy) · Persuasion dressipi.com · E-Commerce, Fashion +124% clicks Case analysis
Changing the signup button color: red vs green vs blue Three different colors were tested: Results The test proofed insignificant. Learnings Button color tests are controversial. Generally there is no research that will tell you … Continued Home · Call to Action · Color contrast www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Changing benefits in headline and subheadline on signup page 5 different headlines and subheads tested. Pricing · Call to Action · Clarity (copy) · Persuasion · Marketing, Software (SAAS) +30% signups Case analysis
Reducing choices on landing page Landingpage · Call to Action · Remove choices · Usability · Consumer goods, E-Commerce +19% Revenue Case analysis