Changing the headline of the homepage to focus on collaboration

Trello tested 11 different headlines to find out what resonates best (collaboration, team, tool, platform)

Changing the account page header from ‘Don’t have an account?’ to ‘New customer’

Changing title from ‘Dell Account Sign In | Don’t have an account’ to ‘Returning Dell Customer | New Customer’ increases sign in conversion by 3% with -4% guest checkouts.

Changing the headline to be more conversational

Results The “fake” headline increased the number of readers tenfold…. Learnings Headlines make a huge difference. There is so much news out there; an article needs to … Continued

Changing the headline to be more specific

Results The variation resulted in 1,677 percent increase in readership. Learnings Headlines make a huge difference. There is so much news out there; an article needs to … Continued

Changing the headline to include a dollar value (‘$2 Billion’)

Results The “2 billion” headline resulted in 297 percent more readers. Learnings Headlines make a huge difference. There is so much news out there; an article needs to … Continued

Changing the testimonial copy on the homepage

The test They tested following headlines: Version Headline A Proof, meet pudding. We can help you too We have over 8000 happy customers across the … Continued

Adding data to headline to quanitfy the statement

” Results The data backed headline generated 40% more clicks. Learnings Being specific generates more interest – as is seen in other tests as well: … Continued

Adding one word to the homepage headline

Changing the headline to ‘Yours is the only newsletter I read ..”

Header variation doubles conversion

Banner copy – social proof (600.00 readers) vs low commitment (just $5)

Background Wikipedia did (and continues to do) extensive experimentation with their fundraising. With over 10 million views per hour even a small improvement in donations … Continued

Emphasize painpoint vs convenience in headline

Focus on the most important benefit.