ABtestcases.com wants to present you relevant and quality AB test cases.

You can use the test cases in several ways:

  • Test ideas: if you are running AB tests on your site you can find ideas
  • Improvement ideas: if you feel that some test result will work for you, you can also implement a similar change or feature. Please do remember that what works for someone else may not work for you. Ideally you should do a valid AB test on your own site or at the very least validate the results using your analytics (comparing before and after results).
  • New landing page inspiration: if you are starting with a new page you can find inspiration in the test cases on this site. Please be aware that you have to comply with international copy right laws.

In short: no...

Your site is different, your offering is different, your audience is different, your positioning is different. The best way to find out if something is working is to run a similar test on your own site.

However - there are some changes that are more likely to be working in general. For example improving the speed of your site will likely be beneficial for all most all  websites.

Eventually ABtestcases.com wants to help  you learn what changes are more likely to succeed in what context. But again - there is no substitute for running your own tests.

We do our best to bring you quality cases - AB tests that have been executed professionally as per our quality guidelines. It is not always possible to publicly provide all the details of a test.

Sometimes - for example for confidentiality reasons - only limited information is available. We may still publish such a test case if it provides enough value for marketeers and optimizers. Of course you should do your own ab testing.


Do you have any suggestions or questions?

Use the feedback button on the bottom of your screen or send us an email at info@abtestcases.com