Changing the price formating from $15 to $14.99

  Groove

insigni­ficant

Adding social login options to the signup form

  Mailchimp

+3.4%

revenue

Adding a signup form on the homepage

  Tomsplanner

+44%

Signups

Changing the signup button color: red vs green vs blue

  Groove

insigni­ficant

Making a cleaner more visual homepage

  37Signals

+14%

clicks

Changing benefits in headline and subheadline on signup page

  Highrise

+30%

signups

Changing happy customer logo’s on the homepage

  Groove

insigni­ficant

Changing the signup button text from ‘Sign Up’ to ‘Sign Up Now’

  Groove

insigni­ficant

Adding data to headline to quanitfy the statement

  groovehq

40%

clicks

Redesigning the homepage to a long form (including video and new headline)

  Groove

87%

sign ups

Removing prices on the signup page

  Unveil

+31%

signups

Homepage radical redesign: long form information vs short form customer testimonial focus

  Highrise

+102%

signups