Removing the Company field in the billing registration form

  Expedia

+12M

revenue

Adding copy ‘no extra costs’ to the payment method selection on the checkout

  Primera

+6.6%

transactions

Change the ‘Guest checkout” button text to “Order fast without account”

  Primera

+3,5%

transactions

Change the ‘Guest checkout” button text to “Order fast without account”

  Primera

-11%

transactions

Changing ‘Place order’ to ‘Confirm order” on the checkout

  CondoomAnoniem

+12%

transactions

Changing the color of the number of cart items

  Fonq

+2.1%

orders

Reducing distraction on the checkout page

  Nameon

+11%

click through rate

Adding Facebook login option to checkout

  Blivakker

+3%

orders

Reducing a 4 page checkout to a single page

  Vancouver Olympics

+22%

signups