Removing the Phone field frome the Free demo sign up form

  InsightSquared

+112%

forms filled

Changing the account page header from ‘Don’t have an account?’ to ‘New customer’

  Dell

+3%

signup

Adding ‘reasons to subscribe’ to the newsletters signup page

  Aweber

+321%

signups

Reducing distraction (navigation, company info) on the ‘Request a quote’ page

  Blue Fountain Media

+37%

Form fills