Adding a message about guest checkout below the checkout button (cart page)

  Lucardi

+4%

Transactions

Changing the headline to be more conversational

  The New York Times

+1000%

Readers

Changing the headline to include a dollar value (‘$2 Billion’)

  The New York Times

+297%

Readers

Showing shipping cost in header based on geo location

  Readers

+28%

orders

Changing subheader on homepage mentioning ‘free’

  VenueSphere

+69%

signups

Changing the call to action from ‘sign up now’ to ‘show me outfits I’ll love’

  Dressipi

+124%

clicks

Changing benefits in headline and subheadline on signup page

  Highrise

+30%

signups

Changing the testimonial copy on the homepage

  Buildium

+22%

signups

Changing the CTA text from ‘Download’ to ‘Price Guide’

  PriceCharting

+620%

Downloads

Changing CTA text from ‘Shop Online’ to ‘Buy Tax-Free’

  Billund Airport

+50%

clicks

Increasing font size of the Sale Price

  Royal Discount

+36%

add to cart

Removing product description on product page

  FreestyleXtreme

+31%

orders