Change the first benefit – focusing on time to read

  ContentVerve

+19%

downloads

Changing the call to action on the homepage from ‘Request a demo’ to ‘Watch a demo’

  GoCardLess

+139%

clicks

Showing competitor prices on the product page

  Paperstone

+11%

add to cart

Adding FAQ section on the homepage

  Kiva

+12%

signups

Increasing the minimum donation option from $5 to $20

  Wikipedia

no signfificance

donations