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Principle: Focus

Redesigning the homepage to just a signup form

  The Hoth
+840%
Signups

Making a cleaner more visual homepage

  37Signals
+14%
clicks

Adding two banners above the category listing

  Bakker Hillegom
+105%
engagement

Changing the position of the call to action

  Underwater Audio
+86%
Revenue

Main banner and call to action on homepage changed to ‘Get a quote’

  openmile
+232%
signups

Moving the ‘Help’ information above the fold

  EcoFoil
+86%
Revenue

Changing banner layout on homepage

  Finetuxedos
+39%
add to cart

Changing pricing table design

  Basekit
+25%
Click through

Creating a dedicated landingpage with popup

  Campaignmonitor
+185%
signups

Redesigning the homepage

  Dailyburn
+12%
signups
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