Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls
Making the welcome onboarding video from on brand and funny to funny and educational Wistia +15% signups
Changing the list name in the sidebar from ‘Latest resources’ to ‘Resouces on UX’ Paul Olyslager +305% clicks
Changing the heading in the sidebar from ‘Recommended books’ to ‘Popular UX books’ Paul Olyslager +8% clicks
