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E-commerce
Landing pages
Lead generation
SaaS
Principle:
Usability
Making the mobile top navigation sticky
Matalan
+5%
checkouts
Changing the mobile top navigation to a fixed bottom navigation
Matalan
decrease
orders
Exposing the search bar on mobile
Matalan
+32%
searches
Adding payment methods on the cart page
Dell
+4%
transactions
Adding social login options to the signup form
Mailchimp
+3.4%
revenue
Removing banners on the homepage
PinMart
+10%
Banner Clicks
Adding email share button on blog page
TheNextWeb
decrease
clicks
Reducing the number of fields on the contact form
Braxted Park
+54%
revenue
Removing the suggestions on the cart page
Readers
+6%
orders
Adding in line navigation on the mobile homepage
Readers
+28%
orders
Deals navigation item with or without number?
TheNextWeb
+258%
clicks
Placing the CTA ‘Contact the Prison’ first, before the conditions
Montate
-28%
questions
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