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Principle: Usability

Making the mobile top navigation sticky

  Matalan
+5%
checkouts

Changing the mobile top navigation to a fixed bottom navigation

  Matalan
decrease
orders

Exposing the search bar on mobile

  Matalan
+32%
searches

Adding payment methods on the cart page

  Dell
+4%
transactions

Adding social login options to the signup form

  Mailchimp
+3.4%
revenue

Removing banners on the homepage

  PinMart
+10%
Banner Clicks

Adding email share button on blog page

  TheNextWeb
decrease
clicks

Reducing the number of fields on the contact form

  Braxted Park
+54%
revenue

Removing the suggestions on the cart page

  Readers
+6%
orders

Adding in line navigation on the mobile homepage

  Readers
+28%
orders

Deals navigation item with or without number?

  TheNextWeb
+258%
clicks

Placing the CTA ‘Contact the Prison’ first, before the conditions

  Montate
-28%
questions
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