Cases

Exposing the search bar on mobile

Results 32% increase in searches on mobile 51% increase in searches on tablet This also led to an increase in actual sales. Learnings For an … Continued

Changing the mobile top navigation to a fixed bottom navigation

Results The variation did not beat the control. There was one exception, however – the interaction with the basket icon actually increased in the bottom … Continued

Speeding up the load time from 16 to 3.8 seconds on mobile

Page load time was 16 seconds on the mobile devices.

Changing the hamburger icon of the mobile menu

Comparing 4 different types of menu on a responsive site.

Adding a top link bar to the mobile navigation

While the navigation bar was horizontally scrollable – only the exposed category pages had an increase in pageviews.

Adding a top link bar to the mobile navigation

This store was known for one particular popular product. Adding the top nav helped visitors to discover different flavors

Making the Call to Action button sticky on the mobile product page

2 variations were tested: The ‘slideup CTA box from bottom’ version beat the ‘scroll to CTA’ version.

Adding a ‘Added to cart’ message on the mobile product page

Adding the message confirms the add to cart action and allows to go to the cart immediately.

Adding a “Continue to checkout” above the cart items on the mobile cart

Adding the CTA above the cart like on desktop.

Adding the word menu below the hamburger icon on mobile

Adding the word menu below the hamburger icon on mobile