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Cases

Displaying most popular filter options on mobile
Tele2
19.00% clicks
Showing the savings of the yearly plan on the pricing page
CodeCademy
increase subscriptions
Showing the savings of the yearly plan in dollar amount – not percentage
CodeCademy
28.00% subscriptions
Redesigning the landingpage – less distraction and more focus on the call to action
Credo Mobile
84.00% clicks
Changing the copy to clarify the benefits vs listing the next steps
Booking.com
+50% onboardings
Showing a list of next steps in stead of different actions on the sidebar in the onboarding process
Booking.com
decrease support calls
Removing ‘I want to skip this’ from the popup for the calendar function
Booking.com
+10% onboardings
Results sorting by ‘Best result’ or ‘lowest price’
Dell
+7% transactions
Making the subheadline more specific
Fiverr
+15% Signups
Showing “You Save #%” on the category and product pages
insignificant transactions
Removing the Company field in the billing registration form
Expedia
+12M revenue
Enhancing the search bar on the homepage
WallMonkeys
+500% revenue

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