Showing a message about stock availability May 28, 2014 By frank Background Monsoon Company is a British fashion brand actively working on their conversions. The idea was to add urgency. Problem The number of items in stock was not communicated to visitors when they were selecting their size. Hypothesis Showing a message to users alerting users to the fact that items were low in stock will increase visitor conversion rate. Result The result was a 10% increase in conversion. Leave a Reply Click here to cancel reply. You must be logged in to post a comment.