Showing a message about stock availability

Background

Monsoon Company is a British fashion brand actively working on their conversions. The idea was to add urgency. 184-Monsoon-AB  

Problem

The number of items in stock was not communicated to visitors when they were selecting their size.  

Hypothesis

Showing a message to users alerting users to the fact that items were low in stock will increase visitor conversion rate.

Result

The result was a 10% increase in conversion.

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