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E-commerce
Landing pages
Lead generation
SaaS
Tag:
Call to action
Changing the signup button color: red vs green vs blue
Groove
insignificant
Redesiging the homepage with more prominent download CTA
Dowce
+25%
downloads
Changing the call to action button from green to orange
Mozilla
-1%
downloads
Changing the button text from ‘Try firefox 3’ to ‘Download Now – Free’
Firefox
+3%
downloads
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