A few weeks ago Noah and I talked about the testing we’ve been doing with the Highrise marketing site. Here’s a summary of the findings we posted:

37.5% more people signed up for Highrise with the Long Form design.

Jason Fried’s mantra while testing was: We need to test radically different things. We don’t know what works. Destroy all assumptions. We need to find what works and keep iterating—keep learning. (I’m paraphrasing here…) We tried out a radically different design with these results: