Changing the signup button color: red vs green vs blue Three different colors were tested: Results The test proofed insignificant. Learnings Button color tests are controversial. Generally there is no research that will tell you … Continued Home · Call to Action · Color contrast www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Changing the price formating from $15 to $14.99 Results The test was not significant. Learnings Apparently this pricing format does not make a difference in the case of Groove. Home · Price · Clarity www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Changing happy customer logo’s on the homepage Results The test was not significant. Learnings There may be a couple reasons why the test was not significant * The logo’s are relatively small … Continued Home · Banner · Relevancy www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Changing the signup button text from ‘Sign Up’ to ‘Sign Up Now’ Results The test was not significant. Learnings Apparently this button text made no difference – or too small a difference to be significant. All · Call to Action · Urgency www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Redesigning the homepage to a long form (including video and new headline) Groove is a helpdesk software company focussing on a simple user experience. The company is constantly working to gather customer feedback and improving conversion rates. … Continued Home · Redesign · Clarity www.groovehq.com · Business software, Software (SAAS) 87% sign ups Case analysis View source
Adding data to headline to quanitfy the statement ” Results The data backed headline generated 40% more clicks. Learnings Being specific generates more interest – as is seen in other tests as well: … Continued Article · Headline · Clarity (copy) www.groovehq.com · Productivity 40% clicks Case analysis View source