Thomas Pink is an international luxury shirt brand – originally from London. Together with their agency
Practicology they wanted to increase the conversion on their homepage.
Hypothesis
Adding a product finder tool on the homepage will increase conversion.
Results
- The variation recorded 12.18% increase in orders.
- The absolute revenue for the new version also increased by 11.6%
- A growth of 14.2% in revenue/conversion.
Learnings
Helping to find the right products on the Thomas Pink site was useful. If you have a large collection or a complex products this makes an interesting test.
Please note that the Thomas Pink website (as per October 1st 2015) did not have the product finder on their website.
Test details
| Test element |
Tool
|
| Page type |
Home |
| Test date |
January 2015 |
Website information
