Adding a product finder tool on the homepage

Thomas Pink
E-Commerce, Fashion
Home
Ease of use, Usability
January 2015
+12%
Orders
Control and variation

12%

A
B
Thomas Pink is an  international luxury shirt brand – originally from London. Together with their agency Practicology they wanted to increase the conversion on their homepage.

Hypothesis

 Adding a product finder tool on the homepage will increase conversion.

Results

  • The variation recorded 12.18% increase in orders.
  • The absolute revenue for the new version also increased by 11.6%
  • A growth of 14.2% in revenue/conversion.

Learnings

Helping  to find the right products on  the Thomas Pink site was useful.  If you have a large collection or a complex products this makes an interesting test.

Please note that the Thomas Pink website (as per October 1st 2015) did not have the product finder on their website.

Company Thomas Pink
Website www.thomaspink.com
Market E-Commerce, Fashion
Test data
Test element Tool
Page Home
Conversion principle Ease of use, Usability
Result +12% Orders

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