Adding a product finder tool on the homepage

Thomas Pink
E-Commerce, Fashion
Home
Ease of use, Usability
January 2015
+12%
Orders
Control and variation

12%

A
B
Thomas Pink is an  international luxury shirt brand – originally from London. Together with their agency Practicology they wanted to increase the conversion on their homepage.

Hypothesis

 Adding a product finder tool on the homepage will increase conversion.

Results

  • The variation recorded 12.18% increase in orders.
  • The absolute revenue for the new version also increased by 11.6%
  • A growth of 14.2% in revenue/conversion.

Learnings

Helping  to find the right products on  the Thomas Pink site was useful.  If you have a large collection or a complex products this makes an interesting test.

Please note that the Thomas Pink website (as per October 1st 2015) did not have the product finder on their website.