Adding a security batch on the quote form

Blue Fountain Media
Lead generation, Online Marketing Agency
Contact page
Trust
June 2012
+42%
quote requests
Control and variation

+50%

A
B
Blue Fountain Media is a full service digital agency based in New York. CRO specialist Alhan Keser wanted to improve the conversion of the ‘Request a quote’ page and see the effect of a trust seal.

Hypothesis

 Addding a trust sign on the quote form will increase the number of form fills.

Results

  • The conversion rate (% people filling the form) increased by 42%
  • Improvement in non-branded organic search traffic – visitors who are probably not familiar with the brand –  was +81%.

Learnings

The trust seal works for this quote form. Alhan was a bit surprised by the 42% improvement though – so he might run the test again.

NB it is alway recommended to have the form on a ssl secured page.

Source: www.bluefountainmedia.com
Company Blue Fountain Media
Website www.bluefountainmedia.com
Market Lead generation, Online Marketing Agency
Test data
Test element Symbols / Icons
Page Contact page
Conversion principle Trust
Result +42% quote requests
Tool Google Website Optimizer

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