Adding a security batch on the quote form

Blue Fountain Media
Contact page
June 2012
quote requests
Control and variation


Blue Fountain Media is a full service digital agency based in New York. CRO specialist Alhan Keser wanted to improve the conversion of the ‘Request a quote’ page and see the effect of a trust seal.


 Addding a trust sign on the quote form will increase the number of form fills.


  • The conversion rate (% people filling the form) increased by 42%
  • Improvement in non-branded organic search traffic – visitors who are probably not familiar with the brand –  was +81%.


The trust seal works for this quote form. Alhan was a bit surprised by the 42% improvement though – so he might run the test again.

NB it is alway recommended to have the form on a ssl secured page.

Test details

Test element Symbols / Icons
Page type Contact page
Test date June 2012

Website information

Company Blue Fountain Media
Market Lead generation, Online Marketing Agency
Test result
Test element Symbols / Icons
Page Contact page
Result +42% quote requests
Tool Google Website Optimizer

Leave a Reply

You must be logged in to post a comment.