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Groove is a helpdesk/customer support software company based in Newport (RI) – USA. Its focus is simplicity and customer experience. Founder Alex Turnbull is very open about his entrepreneurial journey and his efforts to optimize the product.
Hypothesis
Adding data – increased by 30% – to the headline on a twitter post increases the number of click through
Results
The data backed headline generated 40% more clicks.
Learnings
Being specific generates more interest – as is seen in other tests as well:
- Your post is backed by data
- It show the magnitude of the improvement – 30% is quite a big change
- Numbers are interesting by themselves
Test details
| Test element |
Headline
|
| Page type |
Article |
| Test date |
April 2014 |
Website information
