Adding data to headline to quanitfy the statement

groovehq
Productivity
Article
Clarity (copy)
April 2014
40%
clicks
 AB TestControl and variation

+40%

A
B

Groove is a helpdesk/customer support software company based in Newport (RI) – USA. Its focus is simplicity and customer experience. Founder Alex Turnbull is very open about his entrepreneurial journey and his efforts to optimize the product.

Hypothesis

  Adding data – increased by 30% – to the headline on a twitter post increases the number of click through

Results

The data backed headline generated 40% more clicks.

Learnings

Being specific generates more interest – as is seen in other tests as well:

  • Your post is backed by data
  • It show the magnitude of the improvement – 30% is quite a big change
  • Numbers are interesting by themselves