Adding email share button on blog page

TheNextWeb
Advertising, News
Article
Remove choices, Usability
September 2015
decrease
clicks
Control
Control A
Variation
Variation B
The Next Web is an influential tech blog focused on technology and startup news, business & culture. They are continuously optimizing their website.

Hypothesis

  By adding an email share button and showing the total number of shares, we can get more readers to share the post and thus increase the number of visitors and pageviews.

Results

The variation did not increase the number of clicks on the share buttons and in particular, the new email buttons.

Learnings

Sharing options will depend on the type of website and audience. The email button did not work for The Next Web. Currently, they have implemented an interesting twist: the bottom of the article has only two large Facebook and Twitter share buttons, but at the top, it has Facebook, Reddit, Whatsapp and Email sharing options.

Source: thenextweb.com
Company TheNextWeb
Website thenextweb.com
Market Advertising, News
Test data
Test element Share button
Page Article
Conversion principle Remove choices, Usability
Result decrease clicks

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