The Next Web is an influential tech blog focused on technology and startup news, business & culture. They are continuously optimizing their website.
By adding an email share button and showing the total number of shares, we can get more readers to share the post and thus increase the number of visitors and pageviews.
The variation did not increase the number of clicks on the share buttons and in particular, the new email buttons.
Sharing options will depend on the type of website and audience. The email button did not work for The Next Web. Currently, they have implemented an interesting twist: the bottom of the article has only two large Facebook and Twitter share buttons, but at the top, it has Facebook, Reddit, Whatsapp and Email sharing options.