Adding free shipping information to the cart page FluidGrowers Cart March 2017 +39% Cart conversion rate +39% cart conversion A B FluidGrowers – an Australian ecommerce company – found out that customers were leaving the cart page due to unclarity about the shipping costs ($9.99 or free for orders over $150). They changed 3 things in a test: A new top bar with free shipping information (over AUD 150) Adding shipping information to the sidebar Adding ‘Spend x $ more to get free shipping’ messing above the cart. The results were: Average order value increased 26% from $110 to $139 The conversion rate increased 39% The AOV increase can probably be attributed to the ‘Spend more’ message. What would interesting for further testing is to display suggested / related products on the cart. Test details Test element Copy, Message Page type Cart Test date March 2017 Tested by OptiPhoenix Lift CRO Model Clarity Fogg Behaviour Model Prompt Website information Company FluidGrowers Website fluidgrowers.com.au Market Home & Living Visitors consumers Language English Test result Test element Copy, Message Page Cart Result +39% Cart conversion rate Source: optiphoenix.com Related Test Cases Adding free shipping information to the cart page FluidGrowers +39% Cart conversion rate Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem +9% transactions Adding a message about guest checkout below the checkout button (cart page) Lucardi +4% Transactions Leave a Reply Click here to cancel reply. You must be logged in to post a comment.