Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem Cart January 2015 +9% transactions Hypothesis Results Learnings Test details Test element Microcopy Page type Cart Test date January 2015 Website information Company CondoomAnoniem Website www.condoom-anoniem.nl Market Retail Language Dutch Test result Test element Microcopy Page Cart Result +9% transactions Source: www.slideshare.net Test Cases from CondoomAnoniem Changing ‘Place order’ to ‘Confirm order” on the checkout CondoomAnoniem +12% transactions Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem +9% transactions Related AB Tests Adding free shipping information to the cart page Expanding the search function with from a magnifying glass… Showing the savings of the yearly plan on the pricing page Redesigning the landingpage - less distraction and more… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
