Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem Cart January 2015 +9% transactions Hypothesis Results Learnings Test details Test element Microcopy Page type Cart Test date January 2015 Website information Company CondoomAnoniem Website www.condoom-anoniem.nl Market Retail Language Dutch Test result Test element Microcopy Page Cart Result +9% transactions Source: www.slideshare.net Test Cases from CondoomAnoniem Changing ‘Place order’ to ‘Confirm order” on the checkout CondoomAnoniem +12% transactions Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem +9% transactions Related AB Tests Adding free shipping information to the cart page Adding a message about guest checkout below the… Change the 'Guest checkout" button text to "Quick… Adding a "Continue to checkout" above the cart items… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
