Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem Retail Cart Anxiety January 2015 +9% transactions Hypothesis Results Learnings Source: www.slideshare.net Save to My Case List Company CondoomAnoniem Website www.condoom-anoniem.nl Market Retail Language Dutch Test data Test element Microcopy Page Cart Conversion principle Anxiety Result +9% transactions Test Cases from CondoomAnoniem Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem +9% transactions Changing ‘Place order’ to ‘Confirm order” on the checkout CondoomAnoniem +12% transactions Related AB Tests Adding a message about guest checkout below the… Changing the color of the number of cart items Making the mobile top navigation sticky Changing the mobile top navigation to a fixed bottom… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
