Adding microcopy about free shipping and guest account on the cart page

CondoomAnoniem
Retail
Cart
Anxiety
January 2015
+9%
transactions

Hypothesis

 

Results

Learnings

Source: www.slideshare.net
Company CondoomAnoniem
Website www.condoom-anoniem.nl
Market Retail
Language Dutch
Test data
Test element Microcopy
Page Cart
Conversion principle Anxiety
Result +9% transactions

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