Adding more white space around the call to action box

Fiverr
E-Commerce
Category
Focus
July 2015
+23%
signup

Hypothesis

 

Results

Control and variation

+23%

A
B

Fiverr is an online market place for freelance services. Yoav Aziz of Fiverr conducted a series of tests to improve the number of registrations on the logo services page.

Hypothesis

  Adding more whitespace around the signup area for the logo services will increase the number of signups

Results

Signups grew by 23%.

Learnings

Giving the signup area even more attention by adding more whitespace works in this case. Sites like neilpatel.com and Groove. Whether this makes sense depends on your product and the type of funnel.

Learnings

Source: unbounce.com
Company Fiverr
Website www.fiverr.com
Market E-Commerce
Test data
Test element Call to Action
Page Category
Conversion principle Focus
Result +23% signup

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