Adding more white space around the call to action box

Fiverr
Category
July 2015
+23%
signup

Hypothesis

 

Results

Control and variation

+23%

A
B

Fiverr is an online market place for freelance services. Yoav Aziz of Fiverr conducted a series of tests to improve the number of registrations on the logo services page.

Hypothesis

  Adding more whitespace around the signup area for the logo services will increase the number of signups

Results

Signups grew by 23%.

Learnings

Giving the signup area even more attention by adding more whitespace works in this case. Sites like neilpatel.com and Groove. Whether this makes sense depends on your product and the type of funnel.

Learnings


Test details

Test element Call to Action
Page type Category
Test date July 2015

Website information

Company Fiverr
Website www.fiverr.com
Market E-Commerce
Test result
Test element Call to Action
Page Category
Result +23% signup
Source: unbounce.com

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