Aweber is a well known email marketing service provider. The realized that they had neglected their blog signup page. The blog signup landingpage is linked to from emails and from the blog sidebar. Inspired by other signup landingpages (see Time Ferris’s here) they wanted to better explain there proposition.
Hypothesis
Adding ‘reasons to subscribe’ to the landingpage will increase conversions, because people will see more value and are more clear what to expect.
Results
The variation had much higher conversion (+320%)
| Test |
CR |
Change |
Significance |
| A |
2,7% |
– |
– |
| B |
11,4% |
322% |
98% |
Learnings
The improvement is big – explaining the value of signing up apparently helps. People are careful of providing their email address and being spammed after that. So adding reasons helps.
The current landingpage is designed differently – but still has a list with reasons.
Test details
| Test element |
Copy
|
| Page type |
Signup |
| Test date |
November 2012 |
Website information
| Company |
Aweber |
| Website |
www.aweber.com |
| Market |
Marketing, Software (SAAS) |
