Changing a dropdown category list to a fixed on page list.

Dachfenster Rollo
E-Commerce, Home & Living
Home
Remove steps, Usability
January 2015
+33%
clicks
Control and variation

+33%

A
B
Dachfenster-rollo.de sells roller blinds in Germany. It is the exclusive distrubutor for Bloc Blinds – based in the UK. They worked with the agency Click Value to increase their conversion rate. One of the tests focused on the brand selection. Originally on this page, visitors had to click on a downward arrow that opened a drop-down list.

Hypothesis

 Showing the brands in a always visible list – vs after clicking an arrow – will lead to more visitors selecting a brand.

Results

After exactly 53 days of waiting for a statistically significant winner to emerge, the second variation won and increased the conversions by 33%.

Learnings

For this market the related window brand is important as the blind will need to be compatible with the brand. Showing those brands immediately on the homepage (above the fold) was helpful.


Company Dachfenster Rollo
Market E-Commerce, Home & Living
Language German
Test data
Test element Navigation
Page Home
Conversion principle Remove steps, Usability
Result +33% clicks

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