Changing the benefits design on the product page

Zalora
Fashion
Product
Clarity
March 2016
+12 %
orders
Control and variation

+12%

A
B
The customer service team received feedback that customers were not aware of the free returns policy.

Hypothesis

  Increase the visibility of our free returns policy, will increase the orders

Results

The variation increased orders by 12%.

Learnings

Starting with the beenifts first on the left side increases visibiilty – because of the natural flow from left to right (in English language)

Source: vwo.com
Company Zalora
Website www.zalora.com.hk
Market Fashion
Test data
Test element USP
Page Product
Conversion principle Clarity
Result +12 % orders
Tool VWO

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