The customer service team received feedback that customers were not aware of the free returns policy.
Hypothesis
Increase the visibility of our free returns policy, will increase the orders
Results
The variation increased orders by 12%.
Learnings
Starting with the beenifts first on the left side increases visibiilty – because of the natural flow from left to right (in English language)
Test details
| Test element |
USP
|
| Page type |
Product |
| Test date |
March 2016 |
Website information
