Changing CTA text from ‘Shop Online’ to ‘Buy Tax-Free’ Billund Airport Home October 2013 +50% clicks +50% A B Test details Test element Call to Action Page type Home Test date October 2013 Website information Company Billund Airport Website www.bll.dk Market E-Commerce, Hospitality Test result Test element Call to Action Page Home Result +50% clicks Related AB Tests Expanding the search function with from a magnifying… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.