Changing happy customer logo’s on the homepage

Groove
Business software, Software (SAAS)
Home
Relevancy
July 2014
insigni­ficant
Control and variation

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A
B
Groove is a helpdesk/customer support software company based in Newport (RI) – USA. Its focus is simplicity and customer experience. Founder Alex Turnbull is very open about his entrepreneurial journey and his efforts to optimize the product.

“We thought we’d try showing customer examples from a variety of industries in hopes of determining which logos were most relatable to visitors.”

Hypothesis

 Displaying customer logo’s from different industries on the homepage will increase signups, because these logo’s will relate more to the visitor.

Results

The test was not significant.

Learnings

There may be a couple reasons why the test was not significant

* The logo’s are relatively small and on the right bottom – where attention is generally on the top left.
* The company’s are quite unknown – so customers might still be unclear if it is used in their industry

An interesting follow up test would be using well known brands that might increase trust.

See also the other tests from Groove.

Source: www.groovehq.com
Company Groove
Website www.groovehq.com
Market Business software, Software (SAAS)
Test data
Test element Banner
Page Home
Conversion principle Relevancy
Result insigni­ficant

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