Changing the 404 page from a full tekst sitemap to a cleaner version with image Mountain Equipment Co-op 404 November 2009 +4% clicks Hypothesis Results Learnings Test details Test element Redesign Page type 404 Test date November 2009 Website information Company Mountain Equipment Co-op Website www.mec.ca Market Retail Language English Test result Test element Redesign Page 404 Result +4% clicks Source: www.getelastic.com Related AB Tests Expanding the search function with from a magnifying glass… Adding free shipping information to the cart page Showing the savings of the yearly plan on the pricing page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.