Changing the 404 page from a full tekst sitemap to a cleaner version with image

Mountain Equipment Co-op
404
November 2009
+4%
clicks

Hypothesis

 

Results

Learnings


Test details

Test element Redesign
Page type 404
Test date November 2009

Website information

Company Mountain Equipment Co-op
Website www.mec.ca
Market Retail
Language English
Test result
Test element Redesign
Page 404
Result +4% clicks
Source: www.getelastic.com

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