Changing the 404 page from a full tekst sitemap to a cleaner version with image

Mountain Equipment Co-op
Retail
404
Ability, Clarity
November 2009
+4%
clicks

Hypothesis

 

Results

Learnings

Source: www.getelastic.com
Company Mountain Equipment Co-op
Website www.mec.ca
Market Retail
Language English
Test data
Test element Redesign
Page 404
Conversion principle Ability, Clarity
Result +4% clicks

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