Changing the benefits list to a customer reviews widget on the product page

Express Watches
Consumer goods
Product
Clarity
May 2015
58%
sales
Control and variation

0%

A
B
Express Watches is the online brand of Ashleigh Jewellers of Woodbridge, UK,  Рa family business selling watches for over 20 years. Manager Rob realized that it is important for a small relatively unknown brand to establish trust.

 

“The trust element is the difference between a sale and someone clicking away…”

Hypothesis

 Adding a trust logo with customer reviews on the product pages, will increase sales as customers will be confident about buying expensive watches online.

Results

Sales rose by 58%.

Learnings

For smaller brands instilling trust is very important. Particularly for expensive items (like watches) where shoppers are wary of buying counterfeit watches.

Source: web.archive.org
Company Express Watches
Market Consumer goods
Test data
Test element Symbols / Icons
Page Product
Conversion principle Clarity
Result 58% sales

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