Express Watches is the online brand of Ashleigh Jewellers of Woodbridge, UK, – a family business selling watches for over 20 years. Manager Rob realized that it is important for a small relatively unknown brand to establish trust.
“The trust element is the difference between a sale and someone clicking away…”
Hypothesis
Adding a trust logo with customer reviews on the product pages, will increase sales as customers will be confident about buying expensive watches online.
Results
Sales rose by 58%.
Learnings
For smaller brands instilling trust is very important. Particularly for expensive items (like watches) where shoppers are wary of buying counterfeit watches.
Test details
| Test element |
Symbols / Icons
|
| Page type |
Product |
| Test date |
May 2015 |
Website information
| Company |
Express Watches |
| Market |
Consumer goods |
