Background
HighRise is an online CRM solution for small businesses. HighRise is an application developed by 37Signals – the company behind the popular Basecamp project management application.
Hypothesis
“See plans and pricing” instills less fear of commitment than ‘Free Trial’ and will lead to more signups
Results
The “See plans and pricing” copy increased signups by 200%. Jason Fried of 37Signals thinks it is because ‘people are afraid if they click a link that says “Free Trial” then they’ll somehow automatically signup for something and be trapped’.
Test details
| Test element |
Call to Action
|
| Page type |
Home |
| Test date |
July 2009 |
Website information
| Company |
Highrise |
| Market |
Marketing, Software (SAAS) |
