Changing the button copy from “Signup for Free” to “Get Started Now”

Carelogger
Finance, Lead generation
Home
Clarity (copy), Persuasion
May 2010
+7%
signups
Control
Control
Variation B
Variation B
Carelogger is a tool for diabetics that tracks different diabetes health metrics. The personal logbooks for patients are free. Business accounts allow doctors to monitor sereral patients and are paid. The company wanted to increase the number of signups for their tool on their homepage.

Hypothesis

 Changing the call to action from “Get started now” to “Sign up for free” will increase the number of singnups.

Learnings

Indeed the number of signups increased by 7%. Probably ‘Sign up’ feels more like a committent this audience, as a free trial might turn into a paid service later. Hence ‘Get started now’ reduces the fear of signing up for a paid service.


Source: 
Company Carelogger
Market Finance, Lead generation
Test data
Test element Call to Action
Page Home
Conversion principle Clarity (copy), Persuasion
Result +7% signups

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