Control
Variation B
Carelogger is a tool for diabetics that tracks different diabetes health metrics. The personal logbooks for patients are free. Business accounts allow doctors to monitor sereral patients and are paid. The company wanted to increase the number of signups for their tool on their homepage.
Hypothesis
Changing the call to action from “Get started now” to “Sign up for free” will increase the number of singnups.
Learnings
Indeed the number of signups increased by 7%. Probably ‘Sign up’ feels more like a committent this audience, as a free trial might turn into a paid service later. Hence ‘Get started now’ reduces the fear of signing up for a paid service.
Test details
| Test element |
Call to Action
|
| Page type |
Home |
| Test date |
May 2010 |
Website information
| Company |
Carelogger |
| Market |
Finance, Lead generation |
