Changing the ‘Buy’ button from orrange to red on the product page

Retailer
Retail
Product
Clarity
October 2017
+40%
transactions

Hypothesis

 

Results

Learnings

Source: blog.prototypr.io
Company Retailer
Market Retail
Language Chinese
Test data
Test element Call to Action
Page Product
Conversion principle Clarity
Result +40% transactions

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