Changing the ‘Buy’ button from orrange to red on the product page Retailer Product October 2017 +40% transactions Hypothesis Results Learnings Test details Test element Call to Action Page type Product Test date October 2017 Website information Company Retailer Market Retail Language Chinese Test result Test element Call to Action Page Product Result +40% transactions Source: blog.prototypr.io Test Cases from Retailer Changing the ‘Buy’ button from orrange to red on the product page Retailer +40% transactions Reduce size of the main banner and move the top selling products above the fold on the homepage Retailer +26% transactions Replacing the entry popup for a pushdown signup bar Retailer +10% newsletter signup Addding an urgency message “…order before 4pm” on the product page Retailer +9.5% transactions Related AB Tests Change the 'Guest checkout" button text to "Quick checkout… Moving the add to cart button above the fold on the product… Making the Call to Action button sticky on the desktop… Making the Call to Action button sticky on the mobile… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
