Changing the ‘Buy’ button from orrange to red on the product page Retailer Retail Product Clarity October 2017 +40% transactions Hypothesis Results Learnings Source: blog.prototypr.io Save to My Case List Company Retailer Market Retail Language Chinese Test data Test element Call to Action Page Product Conversion principle Clarity Result +40% transactions Test Cases from Retailer Changing the ‘Buy’ button from orrange to red on the product page Retailer +40% transactions Replacing the entry popup for a pushdown signup bar Retailer +10% newsletter signup Addding an urgency message “…order before 4pm” on the product page Retailer +9.5% transactions Reduce size of the main banner and move the top selling products above the fold on the homepage Retailer +26% transactions Related AB Tests Removing the € sign before the price on the product page Adding a message about guest checkout below the… Changing the product images from white background to… Moving the add to cart button above the fold on the… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
