Changing the copy to clarify the benefits vs listing the next steps Booking.com Travel Onboarding Clarity, Motivation December 2019 +50% onboardings Hypothesis Results Learnings Company Booking.com Website www.booking.com Market Travel Language English Test data Test element Copy Page Onboarding Conversion principle Clarity, Motivation Result +50% onboardings Source: booking.design Test Cases from Booking.com Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Related AB Tests Showing a list of next steps in stead of different… Adding a message about guest checkout below the… Adding copy 'no extra costs' to the payment method… Changing the label in the main navigation from… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
