Changing the copy to clarify the benefits vs listing the next steps

Booking.com
Travel
Onboarding
Clarity, Motivation
December 2019
+50%
onboardings

Hypothesis

 

Results

Learnings

Source: booking.design
Company Booking.com
Website www.booking.com
Market Travel
Language English
Test data
Test element Copy
Page Onboarding
Conversion principle Clarity, Motivation
Result +50% onboardings

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