Changing the copy to clarify the benefits vs listing the next steps Booking.com Onboarding December 2019 +50% onboardings Hypothesis Results Learnings Test details Test element Copy Page type Onboarding Test date December 2019 Website information Company Booking.com Website www.booking.com Market Travel Language English Test result Test element Copy Page Onboarding Result +50% onboardings Source: booking.design Test Cases from Booking.com Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Related AB Tests Showing a list of next steps in stead of different actions… Changing the title in the main navigation from "Products" to… Changing the 'Buy' button from orrange to red on the product… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
