Changing the dropdown menu from 4 columns (full width) to one column Portland Blazers Digital products, E-Commerce Home Clarity (design), Usability August 2014 +62% orders +62% A B Hypothesis Results Learnings Save to My Case List Company Portland Blazers Market Digital products, E-Commerce Test data Test element Navigation Page Home Conversion principle Clarity (design), Usability Result +62% orders Related AB Tests Changing the hamburger icon to the word… Changing the mobile top navigation to a fixed bottom… Changing the headline to include a dollar value… Changing the headline to be more specific Leave a Reply Click here to cancel reply. You must be logged in to post a comment.