Cafeine Informers mission is to provide accurate information about the risks of caffeïne consumption. They wanted to test the effectiveness of the common ‘hambuger’style mobile menu and conducted a series of tests.
A text with ‘menu’ will lead to more clicks than the ‘hamburger’ icon
The bordered menu was clicked on significantly more than our hamburger icon.
|A burger + border
|B menu + border
|C menu + burger + border
|D menu without border
Cafeine Informers concluded: ‘a flat hamburger icon may not be ideal on a responsive website (remember this is a website not an app). Using the word MENU (and making it look like a button) could be more helpful for visitors.’
Another explanation would be the increased size of the menu (more screen real estate).
| Test date
Not for Profit