Changing the heading in the sidebar from ‘Recommended books’ to ‘Popular UX books’

Paul Olyslager
Media
All
Clarity, Relevancy
December 2012
+8%
clicks
 AB TestControl and variation

+8%

A
B
Paul Olyslager is a UX designer from Belgium with a focus on data driven design. He wanted to test the impact of changing the heading of his (affliate) book list.

Hypothesis

  Changing the heading from 'RECOMMENDED BOOKS’ to ‘POPULAR UX BOOKS’ will increase the number of clicks on the resources.

Results

Paul tested 4 different headings compared to the control ‘RECOMMENDED BOOKS’. The winning heading was ‘POPULAR UX BOOKS’:
FAVORIE UX BOOKS -7% clicks
POPULAR UX BOOKS +8% clicks
MY BOOK COLLECTION -43% clicks
MOST POPULAR BOOKS -19% clicks

Learnings

‘Popular’ referring to what other visitors like is working better then what Paul likes (My collection). This is a similar finding as in the article heading test. It is not clear why ‘Most popular’ is doing worse then ‘Popular’.
Tested by:
Paul Olyslager
Source: www.paulolyslager.com
Company Paul Olyslager
Website www.paulolyslager.com
Market Media
Language English
Test data
Test element Heading
Page All
Conversion principle Clarity, Relevancy
Result +8% clicks

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