Groove is a customer support application launched in 2013. Its founder Alex Turnbull is transparent in his journey to grow the company and the successful and failed experiments.
Hypothesis
Changing the price format from $15 to $14,99 will increase the number of signups as the price will be perceived to be lower.
Results
The test was not significant.
Learnings
Apparently this pricing format does not make a difference in the case of Groove.
Test details
| Test element |
Price
|
| Page type |
Home |
| Test date |
July 2014 |
Website information
| Company |
Groove |
| Website |
www.groovehq.com |
| Market |
Business software, Software (SAAS) |
