Groove is a customer support application launched in 2013. Its founder Alex Turnbull is transparent in his journey to grow the company and the successful and failed experiments.
Changing the price format from $15 to $14,99 will increase the number of signups as the price will be perceived to be lower.
The test was not significant.
Apparently this pricing format does not make a difference in the case of Groove.
| Test date
Business software, Software (SAAS)