Changing the price formating from $15 to $14.99

Groove
Business software, Software (SAAS)
Home
Clarity
July 2014
insigni­ficant
Control and variation

+6%

A
B
Groove is a customer support application launched in 2013. Its founder Alex Turnbull is transparent in his journey to grow the company and the successful and failed experiments.

Hypothesis

 Changing the price format from $15 to $14,99 will increase the number of signups as the price will be perceived to be lower.

Results

The test was not significant.

Learnings

Apparently this pricing format does not make a difference in the case of Groove.

Source: www.groovehq.com
Company Groove
Website www.groovehq.com
Market Business software, Software (SAAS)
Test data
Test element Price
Page Home
Conversion principle Clarity
Result insigni­ficant

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