Groove is a customer support web application launched in 2013.
Hypothesis
Changing the button color from red to green will increase registrations.
Three different colors were tested:
Results
The test proofed insignificant.
Learnings
Button color tests are controversial. Generally there is no research that will tell you the color is a problem – unless the button is not standing out. Still having your visitor clicking the call to action is your primary objective and some sites have had positive results by just changing the color. For Groove it did not make a difference.
Test details
| Test element |
Call to Action
|
| Page type |
Home |
| Test date |
July 2014 |
Website information
| Company |
Groove |
| Website |
www.groovehq.com |
| Market |
Business software, Software (SAAS) |
