Changing the signup button color: red vs green vs blue

Groove
Business software, Software (SAAS)
Home
Color contrast
July 2014
insigni­ficant
Groove is a customer support web application launched in 2013.

Hypothesis

 Changing the button color from red to green will increase registrations.

Three different colors were tested:
groove-buttoncolors

Results

The test proofed insignificant.

Learnings

Button color tests are controversial. Generally there is no research that will tell you the color is a problem – unless the button is not standing out. Still having your visitor clicking the call to action is your primary objective and some sites have had positive results by just changing the color. For Groove it did not make a difference.

Source: www.groovehq.com
Company Groove
Website www.groovehq.com
Market Business software, Software (SAAS)
Test data
Test element Call to Action
Page Home
Conversion principle Color contrast
Result insigni­ficant

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