Changing the signup button from green to red

Carelogger
Home
May 2010
+21%
signups
 AB TestControl and variation

+21%

A
B
Carelogger is a tool for diabetics that tracks different diabetes health metrics. The personal logbooks for patients are free. Business accounts allow doctors to monitor sereral patients and are paid. The company wanted to increase the number of signups for their tool on their homepage.

Hypothesis

 Choosing a signup button color that stands out more (red) will increase signups

Learnings

There are two possible explanations; the red color in it self is more appealing to customers or the red color is effective because of the contrast with other design elements on the page.


Test details

Test element Call to Action
Page type Home
Test date May 2010

Website information

Company Carelogger
Market Finance, Lead generation
Test result
Test element Call to Action
Page Home
Result +21% signups

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