Changing the signup button text from ‘Sign Up’ to ‘Sign Up Now’

Groove
Business software, Software (SAAS)
All
Urgency
July 2014
insigni­ficant
Control and variation

+6%

A
B
Groove is a customer support application launched in 2013. Its founder Alex Turnbull is transparent in his journey to grow the company and in sharing his successful and failed experiments.

Hypothesis

 Changing the button text from ‘Sign Up’ to ‘Sign Up Now’ will increase the number of signups as it will be more urgent and powerful.

Results

The test was not significant.

Learnings

Apparently this button text made no difference – or too small a difference to be significant.

Source: www.groovehq.com
Company Groove
Website www.groovehq.com
Market Business software, Software (SAAS)
Test data
Test element Call to Action
Page All
Conversion principle Urgency
Result insigni­ficant

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