Groove is a customer support application launched in 2013. Its founder Alex Turnbull is transparent in his journey to grow the company and in sharing his successful and failed experiments.
Changing the button text from ‘Sign Up’ to ‘Sign Up Now’ will increase the number of signups as it will be more urgent and powerful.
The test was not significant.
Apparently this button text made no difference – or too small a difference to be significant.