MyUs.com provides a service for international non-US customers to ship products from US online stores cheaper and reliable. They worked with their agency Conversion Fanatics to increase the conversion on a landing page. First they reviewed the landingpage: does the page state exactly what you do and how it works? Is there a clear concise next step? What are the benefits of the product/service? Does the message highlight results or social proof from others?
Hypothesis
Redesigning the landingpage to more clearly explain the service and benefits will increase the conversion.
Results
The variation was a winner by a landslide:
- 1890% increase in overall purchases
- 71% increase in visits to the signup page
- 2790% increase in their “basic” membership signup
- 99% increase in their “premium” signups.
Learnings
Most new visitors will not be familiar with the type of service that MyUs.com delivers. It not like landing on a widget shop where you know you can buy widgets. So it is even more important to test whether the service and the value provided are clear.
Test details
| Test element |
Redesign
|
| Page type |
Landingpage |
| Test date |
May 2016 |
Website information
| Company |
MyUs |
| Website |
www.myus.com |
| Market |
Digital products, E-Commerce |
