Monito – based in Lausanne (Switzerland) – helps customers find the cheapest way to send money abroad. They wanted to increase the number of signups in the leadbox on their homepage. Eyetracking prediction software showed that the existing leadbox did not attract enough attention.
Hypothesis
Making the leads box standout more – by making the design more contrasting – will increase the number of signups.
Results
The number of signups increased by 50%.
Learnings
This test shows the importance of drawing attention to your main content / call to action.
This can be done in many ways (like increasing size, adding visual cues or changing the position).
In this case just changing the lead box colors works fine.
Test details
| Test element |
Layout
|
| Page type |
Home |
| Test date |
November 2017 |
Website information
| Company |
Eyequant |
| Website |
www.monito.com |
| Market |
Digital products, E-Commerce |
